Daily Mirror


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The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth (later Lord Northcliffe) as a newspaper for women, run by women. Hence the name: he said, "I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides ... to be entertaining without being frivolous, and serious without being dull". [3] It cost one penny (equivalent to 40p in 2017).

The Daily Mirror is a daily English-language newspaper published in Colombo , Sri Lanka , by Wijeya Newspapers . Its Sunday counterpart is the Sunday Times . [1] Its sister newspaper on financial issues is the Daily FT .

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It was not an immediate success and in 1904 Harmsworth decided to turn it into a pictorial newspaper with a broader focus. Harmsworth appointed Hamilton Fyfe as editor and all of the paper's female journalists were fired. The masthead was changed to The Daily Illustrated Mirror, which ran from 26 January to 27 April 1904 (issues 72 to 150), when it reverted to The Daily Mirror. The first issue of the relaunched paper did not have advertisements on the front page as previously, but instead news text and engraved pictures (of a traitor and an actress), with the promise of photographs inside. Two days later, the price was dropped to one halfpenny and to the masthead was added: "A paper for men and women". This combination was more successful: by issue 92, the guaranteed circulation was 120,000 copies and by issue 269, it had grown to 200,000: by then the name had reverted and the front page was mainly photographs. Circulation grew to 466,000 making it the second-largest morning newspaper.

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