Rally for Rivers was a campaign launched by the Isha Foundation in 2017 to revive the dying rivers of India. By March 2018, 160 million people had supported the campaign. Jaggi Vasudev led a convoy across sixteen of the most affected states throughout September to spread awareness among citizens about the condition of rivers and the need for a long-term policy, which contains afforestation of river banks and microirrigation in farming as the major points. Garnering support from citizens was aimed at motivating the Central and State governments of India to work in concurrence and set a national policy for protecting rivers. A policy document, drafted by the Isha Foundation in collaboration with scientists and lawmakers, contained steps for rejuvenating the ecology, agriculture and economy in the rivers and their basins. The rally culminated in New Delhi on 2 October 2017 in the presence of the Vice-President of India Mr. Muppavarapu Venkaiah Naidu. Jaggi Vasudev submitted the draft policy recommendation to the Prime Minister of India the next day.
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