Rainbow Loom is a plastic tool used to weave colorful rubber and plastic bands into bracelets and charms. It was invented in 2011 by Cheong Choon Ng in Novi, Michigan .  As of September 2014, Ng's company had sold over 8 million units worldwide, along with 40 million packets of rubber bands. 
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The hottest craze in kids' crafts is at Michaels! Check out how easy it is to make bracelets, necklaces, charms and more with The Original Rainbow Loom. Using colorful rubber bands, this simple loom provides hours of crafting fun for all ages.
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